Heimish (Pronounced Hey-Mish) focuses primarily on makeup in neutral shades suitable for everyday wear. Heimish's aim is to put the focus back on modern woman, rather than on the makeup she is wearing. The brand's range of colors and attractive packaging appeal to the modern woman who wants a refreshing yet natural look. Their star product, the Heimish All Clean Balm, has been a perennial favourite even though it was only started in 2016. All Heimish products are cruelty-free, made without parabens and manufactured in Korea.