Born from the desire to bring skincare back to its roots and create a line of simple, refined products suitable for people of all skin types, Klairs quickly became famous in Korea for their high quality yet affordable products. Through word of mouth, what started as a small company less than a decade ago, Klairs quickly became recognized globally. Pretty soon, staple products took No. 1 spots in credible beauty ranking charts across the world.
The brand Klairs transformed to what we now know as “Dear, Klairs”. Much like how many people think of personal letters when they think of the word ‘dear,’ in this case, it is a letter to a fictional girl, Klair, who suffers from sensitive skin.